91% of all adults own a cell phone
http://www.pewresearch.org/fact-tank/2013/06/06/cell-phone-ownership-hits-91-of-adults/

81% use their phones to send and receive text messages
http://www.pewinternet.org/2013/09/19/cell-phone-activities-2013/

Cell phone users check their phones 150 times a day
http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones-150xday-and-other-internet-fun-facts/

98% of text messages are read vs. 29% of tweets vs.12% of Facebook posts and 20% of emails
http://blog.logmycalls.com/bid/301768/A-Few-Really-Cool-SMS-Marketing-Statistics

It takes consumers an average of 90 seconds to respond to a text message, while it takes 2.5 days for a consumer to respond to an email
http://blog.logmycalls.com/bid/301768/A-Few-Really-Cool-SMS-Marketing-Statistics

SMS coupons are 10 times more likely to be redeemed than mail or newspaper coupons and 70% of Americans say they would like to receive mobile coupons from their favorite businesses
http://blog.logmycalls.com/bid/301768/A-Few-Really-Cool-SMS-Marketing-Statistics

Text giving is more "spur of  the moment" giving than on-line giving (21% did more research before donating through text while 50% did more research before donating on-line)
http://www.pewinternet.org/2012/01/12/real-time-charitable-giving/

25% of sampled donors prefer text donations, 24% prefer online, 22% favor mail, 19% prefer in-person, and only 9% prefer phone donations
http://www.pewinternet.org/2012/01/12/real-time-charitable-giving/

Micro donations unlock a new funding stream
http://www.forbes.com/sites/skollworldforum/2013/02/22/rise-of-mobile-giving-and-other-trends-in-philanthropy-in-2013/

The Obama campaign used SMS donations to raise nearly $10 million during one fund-raiser
http://www.huffingtonpost.com/2012/05/11/george-clooney-obama_n_1508850.html